Choosing a Small Business Name – An Important Business Decision Choosing a business name is one of the most exciting and innovative components of starting a small business. As one of the most important decisions you as a small business owner will make, spend the time to choose your business name wisely. Your business name is the first impression of potential customers and other stakeholders, so a decision that should not be casually taken. The wrong business name will not connect with your customers and could cause expensive or ineffective branding. Lawsuits are possible if your business name can be confused with those of majorRead More →