Search Engine Optimization (SEO) versus Search Engine Marketing (SEM) No Consensus on if SEM includes SEO Research by Small Business Success (SBS) indicates that there isn’t any consensus that Search Engine Marketing (SEM) includes Search Engine Optimization (SEO). There is no point in debating this since hundreds of articles/blog posts cannot agree that SEO is part of SEM. To make it easy for small business owners, when on the SBS website, SEM means paid and SEO means organic or “free”. Consequently, SEM does not include SEO. If you are really interested read “Does SEM = SEO + CPC Still Add Up?” and “SEM vs. SEORead More →

What is SEO?  The Difference Between On- and Off-page SEO? What is SEO and How does it help Small Businesses? SEO is an acronym that stands for Search Engine Optimization. Search Engine Optimization is a part of your small business’s digital marketing strategy to be successful online. SEO focuses on improving your website’s ranking within the search results pages (SERPS). By increasing your ranking (position) in the search engines the chance of driving more quantity and quality visitors/traffic to your website improves. To achieve this, search engine optimization involves a set of tactics and techniques that optimize your website and make it easy for searchRead More →

“A website without SEO is like a car with no gas.” – Paul Cookson When did SEO Begin and Is SEO Relevant to Small Businesses in 2020? When did SEO Begin and Who Invented SEO? It is important to look at the history of search engines to understand when did SEO begin. In 1990 the first search engine (Archie) was invented by McGillan University student Alan Emtage. Thereafter, Ph.D. students Larry Page and Sergey Brin of Stanford University developed the search engine Backrub in 1997. Backrub was the first search engine that analyzed and ranked websites based on content relevancy, how many times a searchRead More →