Search Engine Optimization (SEO) versus Search Engine Marketing (SEM)
Search Engine Optimization (SEO) versus Search Engine Marketing (SEM) No Consensus on if SEM includes SEO Research by Small Business Success (SBS) indicates that there isn’t any consensus that Search Engine Marketing (SEM) includes Search Engine Optimization (SEO). There is no point in debating this since hundreds of articles/blog posts cannot agree that SEO is part of SEM. To make it easy for small business owners, when on the SBS website, SEM means paid and SEO means organic or “free”. Consequently, SEM does not include SEO. If you are really interested read “Does SEM = SEO + CPC Still Add Up?” and “SEM vs. SEORead More →