Why You Need A Digital Presence for Your Small Business in 2021 The Impact of COVID-19 on the Digital Landscape In 2021, more than ever, small business success will hinge on having an effective digital strategy and presence. Within the current Coronavirus pandemic (COVID-19) environment, as people quarantine in their homes, they are spending more time online than ever. COVID-19 fuels substantial changes in the digital landscape as small business owners scramble to adapt to the “new normal” of doing business. Within pre-COVID-19, a strong online presence was always a major plus, but now for many small businesses, it is a dire necessity. Governmental COVID-19Read More →

What is Your Digital Presence and Digital Initiatives? What is the Digital Presence of Your Small Business? Your “digital presence” refers to the space that you own and how you and your small business appear to other people online. Think about your digital presence as everything you do online on behalf of your small business. Your digital strategy is simply your plan of action designed to achieve your business goals by implementing digital initiatives. It is important to note that your digital presence includes the content on the web you control (e.g. social media profiles and websites). Yet, it also includes content online that isRead More →

As Simple as That – CDFI’s As A Financing Source for Your Small Business By J Deaver Huey Lewis – American Rock Band based in San Francisco As Simple as That – CDFI’s Your path to business ownership! I grew up in the 80’s. During that one calendar decade I obtained my first Drivers License, got my first job, graduated high school, graduated college, moved out of the mom and dad house, got my first real job, and got married. So much change in just one decade. We had GREAT music in the 80’s. Huey Lewis and the News was a popular San Francisco basedRead More →