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Why You Need A Digital Presence for Your Small Business in 2021 The Impact of COVID-19 on the Digital Landscape In 2021, more than ever, small business success will hinge on having an effective digital strategy and presence. Within the current Coronavirus pandemic (COVID-19) environment, as people quarantine in their homes, they are spending more time online than ever. COVID-19 fuels substantial changes in the digital landscape as small business owners scramble to adapt to the “new normal” of doing business. Within pre-COVID-19, a strong online presence was always a major plus, but now for many small businesses, it is a dire necessity. Governmental COVID-19Read More →

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What is Your Digital Presence and Digital Initiatives? What is the Digital Presence of Your Small Business? Your “digital presence” refers to the space that you own and how you and your small business appear to other people online. Think about your digital presence as everything you do online on behalf of your small business. Your digital strategy is simply your plan of action designed to achieve your business goals by implementing digital initiatives. It is important to note that your digital presence includes the content on the web you control (e.g. social media profiles and websites). Yet, it also includes content online that isRead More →

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What is Small Business Market Research? Market research for small businesses is the systematic collection, analysis and interpretation of data and information about consumers, competitors and the effectiveness of marketing initiatives. Comprehensive market research provides small business owners with an accurate view of the prevailing and future marketing conditions to address in order to solve the marketing challenges facing them. Market research is the key to formulating market segmentation and market differentiation strategies. Why do Market Research Market research helps small business owners to: Make well-informed decisions about products and services, set achievable targets and develop effective marketing strategies for business growth. Understand your target market,Read More →