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What is a PESTEL/PESTLE Analysis? PESTEL or PESTLE Analysis is a strategic business planning or market research tool for Small Businesses Owners to identify, analyze, and monitor the key macro external factors that impact their businesses now and in the future. The macro external environment can be defined as the global business conditions, entities, events, and factors within which a small business operates. The PESTEL framework considers the Political, Economic, Social, Technological, Environmental, and Legal external factors as a basis for analysis and how they affect the probability of  small businesses being successful and profitable. PESTLE analysis helps you identify business opportunities and threats withinRead More →