“A website without SEO is like a car with no gas.” – Paul Cookson
When did SEO Begin and Is SEO Relevant to Small Businesses in 2020?
When did SEO Begin and Who Invented SEO?
It is important to look at the history of search engines to understand when did SEO begin. In 1990 the first search engine (Archie) was invented by McGillan University student Alan Emtage. Thereafter, Ph.D. students Larry Page and Sergey Brin of Stanford University developed the search engine Backrub in 1997. Backrub was the first search engine that analyzed and ranked websites based on content relevancy, how many times a search term appear, and the quality of links.
SEO begins after the development of search engines in the nineties. As more and more people began creating sites, the need to rank higher in the search engines followed. SEO was not invented by a single person but developed on account of the technology environment. Search engine optimization (SEO) very much revolves around Google today
As long as there are search engines, SEO will remain very important. As search engines evolve and algorithm or set of rules changes, SEO techniques and strategies will have to be reworked.
Why SEO is Relevant and Important to Small Business Owners In 2020?
It is not unusual for small business owners to wonder if Search Engine Optimization (SEO) still work and are relevant in 2020. While some conventional advertising methods could be getting obsolete, SEO is relevant in 2020 and here to stay. SEO remains the largest driver of Web traffic for many small businesses and a vital part of revenue creation.
Consider, that more than 90 percent of internet sessions start out with a search engine search. Additionally, over 60 percent of online surfers do research on an item on the web before making a buying decision. The truth is that search engine optimization remains very much alive today, these and other numbers prove it. Whether you’ve invested in SEO earlier or just getting started, it can still be a significant driver of internet traffic to your website.
SEO is especially beneficial for locally focused small companies, those looking to reach more customers with their services and products within a particular geographical location. By writing content that is tailored to your target audience and optimizing your website for high ranking search phrases, you can enhance your brand online and generate business. SEO delivers potential clients to your website who may never hear about your business in any other way.