13 Good Reasons Why Your Small Business Needs a Website Serious to Stay in Business – Have a Professional Website! “If your business is not on the internet, then your business will be out of business.” — Bill Gates Do you want to be taken seriously as a small business owner? Nothing says professional small business more, than having a professionally designed responsive website for your company. A website is key to small business success for the reasons summarized below. In this digital age it should be one of the first items your small business acquires, even before you open for business. According to Deloitte,Read More →

Why You Need A Digital Presence for Your Small Business in 2021 The Impact of COVID-19 on the Digital Landscape In 2021, more than ever, small business success will hinge on having an effective digital strategy and presence. Within the current Coronavirus pandemic (COVID-19) environment, as people quarantine in their homes, they are spending more time online than ever. COVID-19 fuels substantial changes in the digital landscape as small business owners scramble to adapt to the “new normal” of doing business. Within pre-COVID-19, a strong online presence was always a major plus, but now for many small businesses, it is a dire necessity. Governmental COVID-19Read More →

What is Your Digital Presence and Digital Initiatives? What is the Digital Presence of Your Small Business? Your “digital presence” refers to the space that you own and how you and your small business appear to other people online. Think about your digital presence as everything you do online on behalf of your small business. Your digital strategy is simply your plan of action designed to achieve your business goals by implementing digital initiatives. It is important to note that your digital presence includes the content on the web you control (e.g. social media profiles and websites). Yet, it also includes content online that isRead More →