Why You Need A Digital Presence for Your Small Business in 2021 The Impact of COVID-19 on the Digital Landscape In 2021, more than ever, small business success will hinge on having an effective digital strategy and presence. Within the current Coronavirus pandemic (COVID-19) environment, as people quarantine in their homes, they are spending more time online than ever. COVID-19 fuels substantial changes in the digital landscape as small business owners scramble to adapt to the “new normal” of doing business. Within pre-COVID-19, a strong online presence was always a major plus, but now for many small businesses, it is a dire necessity. Governmental COVID-19Read More →

What is Your Digital Presence and Digital Initiatives? What is the Digital Presence of Your Small Business? Your “digital presence” refers to the space that you own and how you and your small business appear to other people online. Think about your digital presence as everything you do online on behalf of your small business. Your digital strategy is simply your plan of action designed to achieve your business goals by implementing digital initiatives. It is important to note that your digital presence includes the content on the web you control (e.g. social media profiles and websites). Yet, it also includes content online that isRead More →

As Simple as That – CDFI’s As A Financing Source for Your Small Business By J Deaver Huey Lewis – American Rock Band based in San Francisco As Simple as That – CDFI’s Your path to business ownership! I grew up in the 80’s. During that one calendar decade I obtained my first Drivers License, got my first job, graduated high school, graduated college, moved out of the mom and dad house, got my first real job, and got married. So much change in just one decade. We had GREAT music in the 80’s. Huey Lewis and the News was a popular San Francisco basedRead More →

Search Engine Optimization (SEO) versus Search Engine Marketing (SEM) No Consensus on if SEM includes SEO Research by Small Business Success (SBS) indicates that there isn’t any consensus that Search Engine Marketing (SEM) includes Search Engine Optimization (SEO). There is no point in debating this since hundreds of articles/blog posts cannot agree that SEO is part of SEM. To make it easy for small business owners, when on the SBS website, SEM means paid and SEO means organic or “free”. Consequently, SEM does not include SEO. If you are really interested read “Does SEM = SEO + CPC Still Add Up?” and “SEM vs. SEORead More →

What is SEO?  The Difference Between On- and Off-page SEO? What is SEO and How does it help Small Businesses? SEO is an acronym that stands for Search Engine Optimization. Search Engine Optimization is a part of your small business’s digital marketing strategy to be successful online. SEO focuses on improving your website’s ranking within the search results pages (SERPS). By increasing your ranking (position) in the search engines the chance of driving more quantity and quality visitors/traffic to your website improves. To achieve this, search engine optimization involves a set of tactics and techniques that optimize your website and make it easy for searchRead More →

When did SEO Begin and Is SEO Relevant to Small Businesses in 2020? When did SEO Begin and Who Invented SEO? It is important to look at the history of search engines to understand when did SEO begin. In 1990 the first search engine (Archie) was invented by McGillan University student Alan Emtage. Thereafter, Ph.D. students Larry Page and Sergey Brin of Stanford University developed the search engine Backrub in 1997. Backrub was the first search engine that analyzed and ranked websites based on content relevancy, how many times a search term appear, and the quality of links. SEO begins after the development of searchRead More →

Common Internet And Web Terms Defined For Small Businesses The small business glossary includes many common internet and web terms that small business owners may come across. Learn more about the Internet and Web by visiting our blogposts “What Small Business Owners Need to Know About the Internet?” – click here and “Simplified Explanation of How the Internet Works – click here. These blog posts are also use the common internet and web terms defined below. Some of the most important Internet related terms are: Domain Name: A domain name is a name that you select to identify your website. Each domain name is uniqueRead More →

Simplified Explanation of How the Internet Works Introduction to How the Internet works As a small business owner have you ever wondered how the Internet works? You go online to read your emails, buy some stuff, do research, and much more. By knowing how the Internet works you will gain new perspectives and find ways to further capitalize on the power of the Internet/Web to further improve and grow your small business. Fortunately, how the Internet Works conceptually is incredibly simple. The Internet is a global network of millions of computers that that basically moves data from one computer to another. On the other hand,Read More →

What Small Business Owners Need To Know About The Internet? The Internet and Small Businesses As a small business owner, have you ever wondered about the Internet and its value for your business? It is important to realize that in 2020, after more than 20 years of online access, the world is still at the beginning of the Internet revolution. The pace of digital change and how it impacts your small business will continue to accelerate as Internet technology advances and consumers and competitors alike, move online. Events such as the current Coronavirus pandemic (COVID-19) fuels this “Internet revolution” as business scrambles to accommodate theRead More →

Performance Measurement Defined for Small Businesses Performance Measurement in Small Businesses The role of performance measurement in small businesses is primarily one of learning; providing the small business owner with the required information to navigate towards desired end results, as reflected in a small business’s strategy. Similar to the principle used by ants, who leave pheromone trails to assist each other in navigating towards the food source. Performance measurement results should travel through the small business, facilitating communication, providing a base for analysis, synthesis, and ultimately decision making across all levels of the small business. If you as a small business owner don’t measure …Read More →