13 Good Reasons Why Your Small Business Needs a Website
Serious to Stay in Business – Have a Professional Website!
“If your business is not on the internet, then your business will be out of business.” — Bill Gates
Do you want to be taken seriously as a small business owner? Nothing says professional small business more, than having a professionally designed responsive website for your company.
A website is key to small business success for the reasons summarized below. In this digital age it should be one of the first items your small business acquires, even before you open for business.
According to Deloitte, 80 percent of US small businesses are not taking full advantage of digital tools. Read Deloitte article on Small business technology trends.
Is your small business one of them? If you are going to do one thing today to help your small business be more successful, make a professionally designed website your top priority.
The 13 Good Reasons Why Your Small Business Needs a Website
- Your Small Business Needs an Online Brochure: In its most basic form, a website is nothing more than an online/digital business card, brochure, or catalog. It is a cost-effective marketing tool to introduce your small business to potential customers online. In persuading consumers to buy or use your products/services, first impressions are crucial. The only thing worse than not having a website is having a poorly designed unprofessional website.
- A Website Provides Your Small Business Credibility: People judge the credibility of your small business by the functionality and look of your website. In essence, your website is a reflection of your brand or small business. Customers and other stakeholders will know you are serious about business if you can direct then to a professionally designed website. Would you trust a small business owner to deliver quality products/services if they do not have a website?
- Modern Consumers Expect Your Small Business to own a Website: In 2021, customer behavior has already shifted to adapt to the digital age. The existence of COVID-19 provided an undeniable impetus to drive businesses and consumers online. Typically, modern consumers do not to consider doing business companies that do not own a website. If you do not have a website, you are losing business, since digital-savvy customers are buying elsewhere.
- A Website Integral Part of Your Small Business’s Online Marketing Strategy: A website is the key and most important component of small business’ digital/online marketing strategy. It is the final destination where you will be sending your customers or followers from other channels like social media (Pinterest, Instagram, Facebook, etc.) marketing emails, blogging, and video channels. Having a website is an excellent way to strengthen your other forms of advertising by displaying your Internet address (URL). Many small businesses use Google Analytics to track website statistics, which help them upgrade their marketing strategies.
- Your Competitors have Websites: Most of your major competitors probably have a website. If you want to stay relevant and competitive, your website need to differentiate your brand from the competition. Furthermore, if your site engages the visitor, is professionally designed, attractive and credible, then chances are that customers will choose to do business with you.
- Your Small Business Will Benefit from a Search Engine Presence: It is widely accepted that about 93% of online experiences start with a search engine (Google, Yahoo, Bing, etc.). It is so crucial to make your business discoverable by your target audience by having search-optimized company website. Also read the posts When did SEO Begin and Is SEO Relevant to Small Businesses in 2020? and What is SEO? What is the Difference Between On- and Off-page SEO?
- A Website Promotes the Brand Image of Your Small Business: A website allows you can showcase your products/services the best possible way and the ideal mechanism to shape the narrative about your small business. Engage users with attractive graphics/design, informative and factual content, YouTube videos, podcasts, striking images, webinars, eBooks and more to get them emotionally invested in your small business. Keep your target audience informed about business developments, newest product/service offerings, promotions, projects/photos, and events. Websites make it so much simpler and quicker to keep website visitors informed and earn their trust. Not to mention social media integration, which enables you to share information across many other channels and reach an even wider audience.
- Small Businesses with a Website are More Accessible: Today, most people favor a readily accessible small business that can reach whenever they choose to. Your website is open 24 hours per day for business making it convenient for consumers to reach you and buy your products/services. Websites now days are integrated with Google Maps, displaying the physical location of your business on the map. This makes it simple for customers to view where you are and get directions, especially if your website is mobile friendly.
- A Website Builds a Customer Relationships: Consider your website as the first stride in building a company-customer relationship. Besides promoting your brand and establishing credibility and trust, relationship-oriented websites have a longer-term view of customer and prospect development. This is done by encouraging ongoing dialogue between the website visitor and the website. This is achievable through simple contact/feedback forms, incentivized surveys, news posts/newsletters, live chat/support, etc. More sophisticated websites build customer databases saving contact, demographic, and purchase information about website visitors. Analyzing this data enables you to stay in touch with prospects, customers, and followers by sending targeted emails on news, new products, specials, etc.
- A Website Provides Self Service Customer Support: By simply adding a FAQ (frequently asked questions) page on your website can help new or existing website customers to get the answers to the basic questions about your small business. By including a resources section, you can regularly add articles or upload newsletters to answer all your customers’ questions and keep them better informed and up to date. Additionally, it is also possible to add an interactive forum for users to post and answer questions.
- A Website Helps You Get Valuable Feedback from Consumers: With online forms/surveys on your website, you are far more likely to get “true” feedback than speaking to your customers by phone or in person. Remaining anonymous online, customers feel more comfortable in telling you what they actually think, being it positive or negative.
- A Website is Cost-Effective Marketing Tool for Small Business Owners: If you compare the development and running cost of a website with traditional advertising, the cost of a website is nominal. Your website is an asset that keeps producing new sales all year round for many years. Your small business website has long-term value and is cost effective with a positive return on investment (ROI). You can save high printing costs for catalogs and brochures since they are online and can be updated at no or minimal cost. You can also instantly update products/services and pricing according to your small business strategy and demands. Unlike brochures, print ads, newspaper articles, flyers, which become obsolete, you can keep your website fresh.
- A Website Can Help Your Small Business to Grow: Customers surveys on small business’ websites show that over 80 percent of companies that launched sites saw their business growing. Depending on your type of product/service, your website can allow you to target a broader audience. If there is an Internet connection, your small business website is accessible from anywhere in the USA and abroad. As a retailer, an eCommerce website is a perfect place to sell your products to a broader market. Even service-based businesses can present their services globally through a website.